In today’s world, with advanced technology and affordable software it is extremely tempting to make your own website. Just because you can, does it mean you should? Well that’s what I will be discussing here.
Creating your own website has it’s benefits. You will keep your costs down. You will feel a sense of pride, because you were able to do it yourself. You will be familiar with the content and be able to make updates and changes as you wish. Now does that mean that you should? That’s a loaded question and the answer will vary from person to person. There are also some drawbacks to creating your own website. Creating and maintaining a website takes dedication, motivation and time. If you are a sole proprietor or a small business with only a few employees, chances are your time is valuable. You may not have time to run the daily operations, handle customers and clients, take care of bookkeeping and add your website into the mix. In today’s world of instant delivery and information, you will want your website current at all times. Knowledge of website designing elements is also a necessity, and you would need the proper training. Using WYSIWYG (what you see is what you get) software may give you the look you want, but that’s only a part of the web building process. There are many other parts of the process and those are things that a professional would know.
Hiring a professional to do your website would give you the solution to the drawbacks of creating your own website. You will get the professional look and feel that you desire for your website. Your website will become the online “face” of your business. You want people to be attracted to your company and have their interest peaked within the initial 3 seconds of contact with your website. The general population’s attention span grows less and less the more technology advances. You only have 3 seconds to “grab” their attention. A professional designer will help make that happen for you. Professional designers have the knowledge of increasing your load time, through many outlets. They will also help in getting your website discovered through the ability of having proper meta tags, keywords, alt tags on images and proper SEO (Search Engine Optimization). These things will help increase your rankings with search engines. A professional designer will also know how to make your website compatible with all browsers including, but not limited to: Internet Explorer, Mozilla Firefox, Apple Safari, Google Chrome and Opera.
Now, as you see, there are benefits to both sides of the question here. I think that it would be in most people’s best interest to hire a professional web designer. The best possible comparison I can think of is the following. If you own a car and are mechanically inclined, you may be able to change your own oil or replace your brake pads. But if your transmission needs to be replaced, you will be bringing your car to your local mechanic or dealership because they are the professionals that have the right equipment, tools and knowledge to get it done.