Tag Archive: website traffic

Twitter Surpasses MySpace

twitterAccording to new data from comScore Inc.Twitter passed MySpace in traffic from unique users by a small margin last month. Twitter had nearly 96 million unique visitors in August, up 76% from the same period last year, comScore said. MySpace, meanwhile, dropped 17% during the same period, to 95 million unique visitors last month.

Keep in mind, this data does not account for the visits that Twitter receives from third-party applications and websites such as TweetDeckHootSuite and Seesmic. With this reasoning, Twitter’s actual reach might be higher than the numbers from comScore imply. A newly revamped Twitter website interface is hoping to bring those third-party users directly to Twitter.com which should increase the number of unique visitors the site receives now and in the future.

Also according to this data, Twitter has now become the third ranking social networking-type service in the world behind Facebook and Windows Live. Facebook grew by 54% to 598 million unique visitors in August, and Microsoft’s Windows Live Profile, which integrates with the company’s web-based email and other services, had more than 140 million visitors. Facebook has a strong-hold on the #1 social networking-type service in terms of traffic by unique users.

“Any comparisons between MySpace and other Internet services are irrelevant as MySpace’s mix of offerings is uniquely different and specifically focused on audiences under the age of 35,” said Rosabel Tao, a MySpace spokeswoman, in a statement.

Twitter is a social publishing and news discussion platform more than anything, while MySpace is attempting to position itself as a destination for young people to discover new music, movies and games. Both appeal to brands that want to reach new people, but they’re very different tools for very different kinds of brands.

Carolyn Penner, a Twitter spokeswoman said in a statement: “While we generally don’t comment on third-party statistics, the growth measured by others doesn’t surprise us. We’re seeing 370,000 new accounts a day.”

Twitter’s growth and milestone of passing MySpace is hoped to be used to woo marketers that could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics. Twitter has already cashed in on its numerous users with Promoted Tweets, and now it will reach out to businesses with the “Promoted Accounts” system, which allows companies to buy visibility among their target market’s “Who to Follow” suggestions.

Source: Wall Street Journal | Mashable


          

Reciprocating Links Help Drive Website Traffic

This is in part of a series: Drive Traffic to Your Website

Exchange links with quality businesses and websites

Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual Googlepage’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for Page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” – From Google

Link ExchangeRead the above statement from Google carefully. Read it again if you have to. While reciprocating links can be useful and helpful to you and your website’s traffic, it can be detrimental if used the wrong way. Please make sure that links you exchange are with reputable businesses and quality websites. You will want to keep the links that you exchange professional and reputable. You can switch with vendors, clients, customers, etc … You don’t want to exchange links with say, your brother’s controversial “conspiracy theory” website or your friend’s porn website.  The last two examples were hopefully obvious, but just an example to set you on the right path. The better quality the links, the better chance at SEO enhancement you will find.

Put Your Website Link On All Printed Media & Advertising

This is in part of a series: Drive Traffic to Your Website

Use your website link on ALL printed media and advertising:

  • Business Cards
  • Brochures
  • Flyers
  • Billboards
  • Signs
  • Vehicle Graphics

Man with Business CardWhen you place your website link on your printed advertising, it will be a great way to “get out the word”. For instance, your business card will show the name of your business, your name, contact information and your website. Obviously you can’t put all your company’s  information on to a 3.5″ x 2″ card, so people will go to your website to find out more information about your website.

Billboards, Vehicle Graphics, Signs and other similar advertising are seen only briefly by potential customers or clients and giving them a way to contact you that they can quickly commit to memory is ideal in getting them to visit your website. Website URLs are much more easier to remember than phone numbers or e-mail addresses. On advertising like this (where viewers generally only have a few a seconds to read, process and remember) your website will not only help drive traffic to your website, but it will also increase your chances of connecting with potential customers or clients.

Flyers and Brochures will have more content about your business, services and products than the aforementioned advertising. You will want to keep the content brief, so that potential customer or clients get their interest peaked, but will still have to follow through to your website for more information.

As you now see, your printed materials and advertising is a great way to send traffic to your website! Use it wisely!

Drive Traffic to your Website

Website TrafficAs a web designer I frequently get asked: “How do I get traffic to my website?” and “How can I get my website to come up on page 1 of Google, Yahoo or other major search engines?” Well, there are many methods of driving traffic to your website. When these methods are combined and implemented successfully, you will reap the benefits of search engines and traffic. Most people do not understand this process. It is a hard and time-consuming process, it will not happen overnight. The following methods will be suggestions to help you in your quest for website traffic.

First and foremost, you need to have your title, keywords and meta tags in your website correctly done. Each page of your website contains different content so they should be labeled as such in the title, keywords and meta tags.  Website pages should contain between 10-14 keywords at the most. Please refrain from repeating keywords or trying to “trick” the search engines. The major search engines and their “spiders” have become extremely smart and too many keywords or tricks will actually work against you rather than in your favor.

I am going to pretty much list the methods here and in future posts, I will go into much more detail for each in future posts.

Social Media and Bookmarking:

  • Blog(s)
  • Facebook
  • Twitter
  • MySpace
  • Delicious
  • Digg
  • YouTube
  • Stumble Upon
  • Foursquare
  • LinkedIn

Place your link in your e-mail signature

Every e-mail you send out (or is forwarded on) will have the potential of someone visiting your website.

Use your link on all printed media and advertising:

  • Business Cards
  • Brochures
  • Flyers
  • Billboards
  • Signs
  • Vehicle Graphics

Reciprocating Links (Affiliates)

Exchange links with quality businesses and websites.

Business Directories

  • Google Maps / Google Local
  • Yellow Pages
  • Super Pages
  • Yellow Book

E-mail blasts and/or newsletters

Send e-mail blasts to clients/customers and opt-in subscribers with relevant information. (Company News, Sales, etc .. )