Tag Archive: Toyota

Do You Know What This Symbol Means?

tire-pressure-500Do you know what this symbol means? It has been on some automobiles’ instruments panels in the past, but since 2008, it has become a required standard on all models. This symbol has been described as a “U-shaped pictograph with treads and an exclamation point in the middle”.

Well if you guessed a low tire-pressure warning, you guessed right. If not, you are lucky you are reading this article. It is the new international symbol for low tire pressure. The warning for the TPMS lights up when one or more of your vehicle’s tires is 25% below the manufacturer’s recommended pressure. It is to my understanding that at least half of the drivers out there, do not know what this symbol means. It’s ok, if you do not or did not know what this symbol meant prior to reading this. Although the symbol is meant to be a universal warning symbol understandable by a wide variety of cultures and languages, there seems to be an issue with a lack of proper education for the general public. We are guessing that if you haven’t read your owner’s manual or aren’t a “symbologist”, you more than likely had no clue what this symbol meant. I sure had no idea until it was brought to my attention about a year ago. If this is the case, I am glad that our readers will now know and hopefully will be able to pass this information on to your friends and family!

Properly inflated tires are vitally important to your safety. Low pressure will affect your braking, acceleration, stability, cornering and fuel economy. The government instituted the TPMS mandate after the Bridgestone/Firestone tire failures on the Ford Explorer in 2000, a controversy that was partly attributed to inadequately inflated tires.

Toys for Tots at Toyota of Manhattan Was A Great Success! Thank You!

Toys for Tots Jason Schroeck, Social Media & Web Manager, led the way for Toyota of Manhattan to be a collection center this year for Toys for Tots in hope that we can bring smiles to children’s faces that otherwise would be without. What we are also very excited about is, the local businesses that have helped out and have coordinated with us through pick-ups and drop-offs, means that there will be that many more children’s faces with smiles on them this holiday season! We want to thank our customers, employees, fan, friends and local businesses that have helped out and donated toys this year!

Jeanette Casimiro from  The Westin New York at Times Square contacted me in regards to an event they were having in mid-November. All the attendees were asked to bring a small toy to donate to Toys for Tots as part of their admission in to the event. Jeanette and I then coordinated a pick-up date and time and our boxes started filling up that much quicker with The Westin New York at Times Square’s help!

Toyota Holiday LuncheonJuliet Williams in the Philanthropy department at TMA (Toyota Motor North America) contacted me and discussed a Holiday Luncheon they were having in mid-December. We together forged a collaboration, with the Toy Drive in mind, which was quite the success!  Juliet invited me to the Holiday luncheon at TMA where I said a few words about mine and Toyota of Manhattan’s efforts with the Toys for Tots program and how very excited we were to be collaborating with TMA in this effort! We hope that this is the first of many to come! The Holiday Potluck Luncheon was great and I am thankful for the invitation. I met some great people and enjoyed some delicious food! TMA employees filled up a full box on their own in less than a 2 week span!

The Daily Show with John Stewart held a toy drive within their office among their staff and crew, saw that Toyota the-daily-show-toys-for-totsof Manhattan was a Toys for Tots drop off location and BJ Gunts dropped off a large box of toys at our dealership last week!

Marla from The Nestlé Account Team from Ogilvy Worldwide, New York called last week describing a fun way they collected toys for the Toys for Tots program. They held an inter-team “Secret Santa” style exchange, with the rule being to get a toy that you would have liked as a kid. They exchanged, shared their stories with each other and benefited a great cause all at the same time! Marla dropped off several bags into our boxes!

Joseph from Quality Transportation called and asked if we were still accepting the Toys for Tots donations. I said yes, and less than an hour later Joseph walked in to our showroom with several toys from the staff at Quality Transportation!

There will be that many more smiling faces this Holiday season thanks to everyone that donated and participated!

Jason Schroeck, Social Media & Web Manager at Toyota of Manhattan, pictured here with U.S. Marines Sergeant Ceasar and Corporal Hamilton when they picked up our Toys for Tots boxes on Wednesday. — at Toyota of Manhattan.

Jason Schroeck, Social Media & Web Manager at Toyota of Manhattan, pictured here with U.S. Marines Sergeant Ceasar and Corporal Hamilton when they picked up our Toys for Tots boxes on Wednesday. — at Toyota of Manhattan.

Dov Hikind with Bay Ridge Toyota & Toyota of Manhattan Bring Holiday Joy To Wheelchair Bound Boy

(L-R) Mekimi Chairman of the Board Chesky Kauftheil; Assemblyman Dov Hikind (D-Brooklyn); Mike Ianelli, General Manager, Bay Ridge Toyota; Joe Ciaccia, Social Media & Web Manager, Bay Ridge Toyota; Steve Kritikos, General Manager, Toyota of Manhattan; Jason Schroeck, Social Media & Web Manager, Toyota of Manhattan

(L-R) Mekimi Chairman of the Board Chesky Kauftheil; Assemblyman Dov Hikind (D-Brooklyn); Mike Ianelli, General Manager, Bay Ridge Toyota; Joe Ciaccia, Social Media & Web Manager, Bay Ridge Toyota; Steve Kritikos, General Manager, Toyota of Manhattan; Jason Schroeck, Social Media & Web Manager, Toyota of Manhattan

As previously posted here, Assemblyman Dov Hikind (D-Brooklyn) has teamed up with Bay Ridge Toyota and Toyota of Manhattan to present a 2012 Toyota Sienna Mobility Edition van valued at close to $50,000 to the family of 12-year-old Alter Pinter. Alter’s legs were amputated last year after he nearly lost his battle with a vicious case of swine flu which raged through his entire body and spread to his legs. He has been confined to a wheelchair ever since. Click HERE to read the full press release.

We hope that we were able to make this family’s life a little easier. It is unimaginable to even try to understand what this young boy and his family has gone through. To be able to bring a smile to Alter and his family’s faces, and help getting in and out of the vehicle and traveling that much easier is wonderful.

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Here is some video from the ceremony that took place in a courtyard outside Mekimi’s office on December 12, 2011.

Toyota of Manhattan Supports Breast Cancer Awareness

nbcam_pink_ribbonDuring the month of October (Breast Cancer Awareness Month), Jason Schroeck led the way for Toyota of Manhattan to collect donations from their customers, employees, fans and friends. The total donations collected was $550 and then Toyota of Manhattan matched the amount to make a total of $1,200. We donated the amount to the Greater New York City Affiliate of Susan G. Komen for the Cure. On Thursday, December 15, 2011 Tierre Simpson , Development Coordinator at the Greater New York City Affiliate of Susan G. Komen for the Cure, stopped by Toyota of Manhattan to accept the total donation and say a few words.

Jason Schroeck; Social Media & Web Manager, Toyota of Manhattan, Tierre Simpson; Development Coordinator, Greater New York City Affiliate of Susan G. Komen for the Cure, Steve Kritikos; GM, Toyota of Manhattan, Kristine; Motor Vehicle, Toyota of Manhattan, Chris Mignano; GSM, Toyota of Manhattan, Vicki Reina, Office Manager, Toyota of Manhattan — at Toyota of Manhattan, 645 11th Avenue, New York, NY 10036

Jason Schroeck; Social Media & Web Manager, Toyota of Manhattan, Tierre Simpson; Development Coordinator, Greater New York City Affiliate of Susan G. Komen for the Cure, Steve Kritikos; GM, Toyota of Manhattan, Kristine Hoff; Motor Vehicle, Toyota of Manhattan, Chris Mignano; GSM, Toyota of Manhattan, Vicki Reina, Office Manager, Toyota of Manhattan — at Toyota of Manhattan, 645 11th Avenue, New York, NY 10036

Boy’s Family to Receive Handicapped-Accessible Vehicle from Toyota of Manhattan & Bay Ridge Toyota

The holiday season is upon us and this is the time that we were taught as children, that we should do a selfless deed. I remember as a child shoveling snow from my elderly neighbor’s walkway and stairs, and then being offered money in return for my kindness.  I still remember the look on their faces as I said “thank you for the offer, but I cannot accept your money” I gave them a hug and walked away. To this day, I can still recall the proud, amazing feeling I was left with in my heart after helping that elderly couple with no expectation of anything in return. From that day on, it became a regular part of my life, to assist them in any way that I could. Unfortunately, years passed, and so did they. What I wouldn’t give to be able to give myself to someone who really needs a service like that again. A couple of hour’s out of my life, a feeling like no other.

As we get older we seem to lose sight of the little things that we can do on a daily basis, to help make someone else’s life a little easier.  I understand that these days, with the condition of the economy, most of us are not in the position to make a large financial gift to someone in need. I also understand that it’s hard enough to find the time to get 6 hours of sleep, let alone 8 on a daily basis. Forget about finding the time to walk down to your local soup kitchen and offer your services. It’s not that we don’t want to, we just can’t figure out how to.  We can however start off small. How about something as simple as smiling at someone when you pass them on the street, or lend an ear to a co-worker when they look down in the dumps. Maybe you can give up your seat on the bus to that person that looks a little more tired than you feel, or maybe you can help a neighbor shovel their walkway. You never know, it could make a world of difference to them. Maybe it will change their day; maybe it’ll change their lives. Hey, maybe it’ll change yours…

NEWS FROM ASSEMBLYMAN DOV HIKIND

December 7, 2011
For Immediate Release

Contacts:
Allison Witty (Hikind) |  718-853-9616 |917-685-6787

Joe Ciaccia (Bay Ridge Toyota) | 347-415-9497

Jason Schroeck (Toyota of Manhattan) | 908-644-6801

HIKIND & TOYOTA TEAM UP TO BRING HOLIDAY CHEER TO WHEELCHAIR-BOUND BROOKLYN BOY:

BOY’S FAMILY TO RECEIVE HANDICAPPED-ACCESSIBLE VEHICLE VALUED AT $50K FROM TOYOTA ABSOLUTELY FREE

VAN TO BE PRESENTED TO FAMILY AT DEC. 12 CEREMONY

Just in time for the holiday season, Assemblyman Dov Hikind (D-Brooklyn) has teamed up with Bay Ridge Toyota and Toyota of Manhattan to present a 2012 Toyota Sienna Mobility Edition van valued at close to $50,000 to the family of 12-year-old Alter Pinter. Alter’s legs were amputated last year after he nearly lost his battle with a vicious case of swine flu which raged through his entire body and spread to his legs. He has been confined to a wheelchair ever since.

Hikind and representatives from Toyota will be on hand next Monday at a ceremony to present the vehicle to the Pinter family and to hand over the keys. “It’s easy to become cynical in today’s world,” said Hikind. “What Toyota has done is a shining example of the humanity that can and still does exist in the world. I am awed by their generosity, and am hopeful that other individuals and corporations will follow their example to help improve the quality of life for someone less fortunate. This is about different communities coming together to make a significant difference.”

Echoing Hikind’s sentiments, Jason Schroeck, Social Media and Web Manager for Toyota of Manhattan said, “This is about reaching beyond our community to help others. It’s about the season for giving. But more importantly, it’s about a child and family in need. The families at Bay Ridge Toyota and Toyota of Manhattan hope that through our donation, we can somehow make life a little easier, and bring a smile to the face of such a wonderful little boy and his family in this difficult time of their lives.”

Hikind was initially approached by Mekimi CEO Chesky Kauftheil about the Pinter family. Mekimi (www.mekimi.org), which provides a host of support services to children and young adults who are combating cancer and other life-threatening illnesses, has been working extensively to help the Pinter family. “Mr. Kauftheil said to me, ‘is there anything we can do to help this family get a handicapped-accessible vehicle?’” Hikind recalled. ‘“Right now the only way to get Alter into the family car is to carry him from his wheelchair into the car. It’s very upsetting to him and the whole family.’”

Soon after, Hikind met with the boy and his family to ascertain their exact needs and immediately contacted Mr. John Giuffre of the Bay Ridge Automotive Group to ask for his assistance. “It was a no-brainer for him,” remarked Hikind. “He said he just had to work out the logistics, but that he would have the car ready for the family within three weeks. He was nothing short of remarkable. John is truly the hero of this story.”

“Mekimi is extremely grateful to Assemblyman Hikind and to all the executives at Toyota who helped make getting a handicapped-accessible van for Alter a reality,” said Mr. Kauftheil. “None of this would be possible without the immense generosity and kindness of Bay Ridge Toyota and Toyota of Manhattan. There are no words to express our tremendous gratitude.”

The ceremony will take place on Monday, December 12, at 11 AM in the parking lot adjacent to Mekimi Headquarters at 1463 42nd Street in Borough Park, Brooklyn.