Social Media

Juxtaposé Magazine: A New, NJ Talent Showcase Magazine

Juxtaposé Magazine September 2016 - Issue #1 CoverJuxtaposé Magazine is a new magazine created by photographer & designer Jay Schroeck to showcase NJ models of various races, sizes, and ethnicities depicting genres in fashion, boudoir, glamour, modern style pin-up, eye candy, erotica and body paint. Juxtaposé Magazine’s mission is to provide a platform for promotion, exposure, and support to all aspiring, published & experienced models. We also are looking for those hidden gems that aren’t apart of the modeling industry, but who are trying to break into the industry.

Aside from models, we also are featuring portrait photographers, all genres of musicians and actors. As we grow, we will be expanding into more talent elds and photography genres. Our same mission of providing a platform for promotion, exposure and support applies to these talents as well and we hope to bring you an array of NJ talent in upcoming issues for a long time!

Check it out by clicking the image above! Available in print or digital. If you buy print, you get a digital copy for free!

#NormalizeBreastfeeding Photo Series

Alyssa Milano Breastfeeding Selfie

Alyssa Milano Breastfeeding Selfie

Hey Mommy’s out there. I’m looking for Mothers that would like to help raise awareness of the naturalness of breast feeding. This is a hot issue these days and I’d like to help show nature’s course by taking away the negative outlook people have on breastfeeding. Many people and celebrities are taking “selfies” of themselves breastfeeding to help raise awareness. My thoughts are, let’s take professional, artistic photos to help push the cause. I’m looking to do an artistic photo series with you breastfeeding your child. This is a free, voluntary photo shoot. I will provide you digital copies of the edited photos that you can do whatever you’d like with. Print, share on social media, etc … I’ve done other photo series for causes such as Breast Cancer Awareness and Stop Bullying. If interested, please contact me.

#normalizebreastfeeding

“Pretty In Pink” Breast Cancer Awareness Photo Series

Nicole "Pretty in Pink" series for Breast Cancer AwarenessLooking for girls to be part of a Breast Cancer Awareness photo shoot. I have done a BCA series like this in the past with a lot of participation. It was called “Pretty in Pink” (you can view my previous shoot on my website). For this October, I have a similar idea but with a twist, I will be incorporating body paint into this shoot. If there is enough participation, I plan on creating and selling a calendar and/or poster(s) with these images and donating the profits to a Breast Cancer Awareness foundation.

Brenda body painted for "Pretty in Pink" phot series for Breast Cancer Awareness

Please read carefully before replying: I am located in New Jersey and you should be too (unless you’re willing to travel for a free shoot for the cause). Girls will be topless, but body painted pink (pasties can be used if desired and breasts can be partially covered in photos). You need not be a model or aspiring model to participate and I am welcoming all shapes, sizes and ages over 18. This is not a “porn” shoot, it will be done in a tasteful manner with art and the cause taking precedence. There is no pay for this shoot, but you will be participating in a great cause, helping raise awareness and aiding in donations made (via the calendar/poster profits). I also will send you the edited photos.

If interested, please reply with a photo of yourself, age and location to my email address at jschroeck@jarosdesigns.com

Lock. Load. Engage.

Auto_Dealer_Social_Network_SmallOK. So you have your social media presence set up. You’re on the right track. You are on Facebook, Twitter, YouTube, TUMBLR, Flickr and wherever else you have found.

Now we have to build your fan base and followers. How do we do that? Through engagement, that’s how. Engagement is a tricky process, but will have great rewards if you do it right.

Engagement in this regard, means the interaction between the follower/fan and the dealership. Often it is a daunting task, but once it gets rolling, it will most likely steamroll, as long as you stick with it and continue to encourage engagement through creative ideas. I will be discussing things I personally have done in the past that have worked well. I invite you to try them and build from them. These will get you started and from there, you will hopefully run with it in a creative direction of your own.

Lock. Load. Engage. 

Firstly, contests are a great way to reward your followers. It’s also a terrific way to add followers. Have contests where the entrant must like your Facebook page or follow you on Twitter in order to qualify. Make sure the contest is fun and that the prize is rewarding. The bigger the prize, the more chance you have at earning the interest of new followers. A free oil change as a prize may earn you, say, 10 new followers while an iPad may earn you 500 new followers. Examples of some contests to do are: Recipe contest. Photo contest (Pets, Kids, Your make car, etc …). Fan of the Week contest. Get creative with it. The more fun and easier it is, the more interaction you will get.

I am a big fan of humanization of the dealership in social media. Car dealerships and auto sales associates are often spoken with and thought of with negative connotations. You can change that view of your followers. Show them you are “humans” like them. Show them you can have fun at your job. Tasteful humor is often a great ice-breaker in many situations. (I will go into that a little later.) How do you show them you are human? One of my favorites is candid shots. Employees of the dealership being photographed while working, doing fun stuff, extra-curricular activities (business appropriate) such as a sports league or work related event. These kinds of photos help show you are “real people” just like the customers, show you can have some fun and often strike up conversation and engagement. I’ve actually been told by co-workers that customers have been in the dealership and mentioned the pictures I took of them and uploaded to Facebook.

Everyone has seen the GM or Sales Associate on video telling them about themselves. Try something different. I have done in the past, “Get To Know Our Staff” segments, where the fan/follower, customer, employee, etc … ask the questions. I would take say the GM. Post his picture, name and position out there and have your followers ask questions of that person that they might want to know. Questions can range from “What is your favorite color?” to position specific questions like “How do I check my oil” for a service technician. The questions are then collected and asked of this employee while they answer on video. This is an interactive video where the customers are involved and helps them connect with individuals at your dealership. This was a success during the time that I ran it.

These are just a few successful methods I’ve used. Don’t be afraid to be creative. If you are a social media manager for your dealership or workplace, come up with some fun ideas and run them by your management team to get their approval, and get up and running!

  • this article was published in Social Dealership Magazine

So you want to be social?

facebook_fan_pageA few years ago, there were countless dealerships and automotive people saying “Social media is just a ‘fad’ and won’t last.” Well, it’s still here and it’s lasted. The dealerships that thought out of the box and jumped on board are reaping the benefits of it while the other dealerships are now scrambling and trying to create a social media presence. Sure, not every dealership did it well. Some made mistakes and had to learn from them. Some are better at it than others. The more willing and creative these dealerships and their Social Media Managers are, the more chance at success they have.

What are you talking about Jay? I created my Facebook page years ago. – Creating a social media presence is more than just creating the profiles and occasionally making some posts. Being social is about engaging and interacting with your audience on a regular basis: your customers, your potential customers, your fans and friends. You are creating online relationships. The best way for you to establish this is to have a person or team in charge of this responsibility. Hire a Social Media Manager (aka Community Manager), add it as a responsibility to your Internet Department or hire an outside company that specializes in Social Media.

Social Media has become a part of our everyday life for most and with the ease of access through smart phones & tablets, more people are on it and more frequently. Creating and maintaining a social media presence is about getting your name out there (brand awareness) and connecting with people. Use it to create and establish relationships with customers and potential customers. Use it as a customer relations tool. Manage your online reputation with it. Many use Twitter and Facebook to voice their opinion about an experience at a dealership, wouldn’t it be nice to show some feedback? Thank them for their business and positive feedback. Answer back quickly and try to resolve complaints. Use it to showcase your staff and vehicles (in a social & fun way). Run contests and be active in the community.

If you are not currently utilizing social media to its advantage, I would suggest starting off with the “Big 3” as I would like to call them. Facebook, Twitter and YouTube.

Auto_Dealer_Social_Network_SmallFacebook is currently the largest and most popular social media website. If Facebook were a country, it would be the third largest country in the World. I would strongly suggest starting here. Create and maintain a profile and/or fan page. Here you can share status messages, links, photos & videos. This is where you can most easily interact with customers and find potential customers.

Twitter is a “micro-blog” social media website where you post status updates within 140 characters or less. It may take some getting used to with the character limit, but if done right, it is a very effective way of getting your message out there. Communication and conversation is key.

YouTube is a video sharing website that is highly searchable being owned by Google. You are going to want to create fun, short, quality videos with a great title containing a few important, relevant keywords and relevant “tags”. Viral content can spread fast, so make sure your video is portraying the message you want it to in a fun and/or educational way.

Just please remember, Social Media is “social” … A one-sided conversation will have people tuning you out. Converse, interact, engage.

  • this article was published in Social Dealership Magazine

Turn a Negative Review into a Positive

With all these online review sites popping up all over the place, many businesses and companies are so afraid of the negative reviews. Embrace the negativity. The negative reviews are, believe it or not, a good thing.

Online Negative ReviewPrior to these online review sites, people would often complain and/or give negative reviews through word-of-mouth to their friends and family. It was nearly impossible to track. Once a customer was lost, the majority of the time the company had no idea.

Now, the negative reviews and lost customers are out there and are right in front of you. If you manage your online reputation properly, you will see them in real-time and will know when it happens. You now have more of a chance to reach out to them, correct the situation and hopefully bring them back as customers.

Negative reviews happen for many reasons. Bad experience, customer felt unappreciated, the employee was having a bad day, the customer was having a bad day, the manager didn’t resolve a problem properly, etc … Whatever it is, most of the time, if handled properly, reaching out to a customer that has left a negative review, and/or resolving the problem with a viable solution and maybe some kind of reward for bringing the matter to your attention or for their inconvenience will change their mind.

Facebook Photos Gets A Flickr Makeover

facebook logo.pngFacebook Photos is receiving a makeover. Improvements include hi-res photos, photo-download links, bulk tagging options and an elegant lightbox interface for viewing images from anywhere on the site. These upgrades will more than likely help Facebook Photos compete with Flickr. Flickr has had the advantage over Facebook for quite some time, due to the fact that Facebook photos were best for capturing memories of places, people and events through small images and mobile snapshots. With the changes, Facebook Photos will more than likely attract photographers, models, graphic design portfolios and others that want to display their portfolios to the world.

Photos will be uploaded and downloaded in sizes up to 2048 pixels wide or high, compared to the current 720 pixels that larger photos get resized to. Each photo will now also have a link to download the Hi-Res JPEG files.

The site’s new bulk tagging options will allow the uploading individual to temporarily group images and tag friends by simply clicking on thumbnails.

The lightbox user interface will now be displayed anywhere on Facebook you clock an image. In your News Feed, in an album, on your friend’s Wall. A hovering black box displays the photo with minimal navigation controls and relevant social features.

facebook lightbox

Now, while this is an upgrade from the current Facebook Photos, a few questions come to my mind. With the hi-res photos being uploaded and displayed, the download capability and the amount of new users this might attract, will Facebook servers be able to handle it? Will it strain the servers and slow down the speed of the sometimes already slow site?

We also hope that there is a privacy setting where you can prevent your pictures from being downloaded. Will we as users be able to opt-in or out of the hi-res upload and download feature?

Source: Mashable

New Company Profiles on LinkedIn

linkedin1.jpgEarlier this year, LinkedIn gave users the ability to follow companies in addition to following users. Originally, to follow a company profile on LinkedIn, was much like company pages on Facebook. You were able to receive a stream of news and information from the companies that you chose to follow.

Now, users can the follow how the company has grown on the site over time, as well as the employees of the company. News, information about the company, location, Google Maps, recent blog posts, recents tweets and company profile overview, are all now visible and some of the information available. You can also see the composition of the company’s employee base, including statistics about the employees’ job functions, educational degree, years of experience and university attended. Finally, users can see their connection with the company and its employees, and how it changed over time.

Also added to the company profile is a Careers Tab, which gives users a way to check out what job opening have recently been posted from that company, as well as learn about the company’s hiring practices.

These changes are a very welcome addition for serious LinkedIn users, as they emphasize what LinkedIn is all about: making it easier to connect with other professionals and companies as well as find new career opportunities. However, the new statistics provided by LinkedIn will also be invaluable for tracking how a company is evolving over time with regards to its employee base.

Twitter Surpasses MySpace

twitterAccording to new data from comScore Inc.Twitter passed MySpace in traffic from unique users by a small margin last month. Twitter had nearly 96 million unique visitors in August, up 76% from the same period last year, comScore said. MySpace, meanwhile, dropped 17% during the same period, to 95 million unique visitors last month.

Keep in mind, this data does not account for the visits that Twitter receives from third-party applications and websites such as TweetDeckHootSuite and Seesmic. With this reasoning, Twitter’s actual reach might be higher than the numbers from comScore imply. A newly revamped Twitter website interface is hoping to bring those third-party users directly to Twitter.com which should increase the number of unique visitors the site receives now and in the future.

Also according to this data, Twitter has now become the third ranking social networking-type service in the world behind Facebook and Windows Live. Facebook grew by 54% to 598 million unique visitors in August, and Microsoft’s Windows Live Profile, which integrates with the company’s web-based email and other services, had more than 140 million visitors. Facebook has a strong-hold on the #1 social networking-type service in terms of traffic by unique users.

“Any comparisons between MySpace and other Internet services are irrelevant as MySpace’s mix of offerings is uniquely different and specifically focused on audiences under the age of 35,” said Rosabel Tao, a MySpace spokeswoman, in a statement.

Twitter is a social publishing and news discussion platform more than anything, while MySpace is attempting to position itself as a destination for young people to discover new music, movies and games. Both appeal to brands that want to reach new people, but they’re very different tools for very different kinds of brands.

Carolyn Penner, a Twitter spokeswoman said in a statement: “While we generally don’t comment on third-party statistics, the growth measured by others doesn’t surprise us. We’re seeing 370,000 new accounts a day.”

Twitter’s growth and milestone of passing MySpace is hoped to be used to woo marketers that could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics. Twitter has already cashed in on its numerous users with Promoted Tweets, and now it will reach out to businesses with the “Promoted Accounts” system, which allows companies to buy visibility among their target market’s “Who to Follow” suggestions.

Source: Wall Street Journal | Mashable