This is in part of a series: Drive Traffic to Your Website
Use your website link on ALL printed media and advertising:
- Business Cards
- Vehicle Graphics
When you place your website link on your printed advertising, it will be a great way to “get out the word”. For instance, your business card will show the name of your business, your name, contact information and your website. Obviously you can’t put all your company’s information on to a 3.5″ x 2″ card, so people will go to your website to find out more information about your website.
Billboards, Vehicle Graphics, Signs and other similar advertising are seen only briefly by potential customers or clients and giving them a way to contact you that they can quickly commit to memory is ideal in getting them to visit your website. Website URLs are much more easier to remember than phone numbers or e-mail addresses. On advertising like this (where viewers generally only have a few a seconds to read, process and remember) your website will not only help drive traffic to your website, but it will also increase your chances of connecting with potential customers or clients.
Flyers and Brochures will have more content about your business, services and products than the aforementioned advertising. You will want to keep the content brief, so that potential customer or clients get their interest peaked, but will still have to follow through to your website for more information.
As you now see, your printed materials and advertising is a great way to send traffic to your website! Use it wisely!